Our Story

SavvyStylish began with a question that had nothing to do with fashion trends — why was finding the right outfit still so hard in an age of algorithms and convenience?

SavvyStylish began with a simple idea: finding the right outfit shouldn’t feel overwhelming. Despite the rise of online shopping and endless choices, many women still struggle with confusing sizing, too many options, and styles that didn’t fit their lifestyle or stage of life.

With a background in technology and years spent simplifying complex problems, the founder brought a fresh perspective to fashion. What started as a small hobby — connecting women with micro-brands and local retailers whose designs inspired confidence — quickly grew into a mission to curate pieces that are stylish, versatile, and effortless.

The brand first introduced handbags that blended function, style, and eco-conscious design, and soon expanded into cardigans, blazers, and other wardrobe essentials. Today, SavvyStylish is an emerging Pacific Northwest brand with a clear purpose: to help women feel confident, comfortable, and ready for whatever their day holds — without the overwhelm.

Meet Our Team

Saro, Founder & CEO

Meet Saro, our Founder and problem-solver turned fashion entrepreneur. With a background in technology, he brings a fresh perspective to style — curating handbags, cardigans, and blazers that make fashion effortless. When he’s not building SavvyStylish, you’ll find him collaborating with Tish or taking a break with our Chief Play Officer, Simi.

Simi, Chief Play Officer

Meet Simi, our Chief Play Officer (and unofficial Chief Motivator). She reminds us daily that joy, curiosity, and a little bit of playfulness are essential — in life and in fashion. Whether she’s keeping us on our toes or making sure we take well-deserved breaks, Simi is proof that style should never be taken too seriously. After all, every great outfit deserves a wag of approval. 🐾

Tish, Chief Fashion Curator

Say hello to Tish, our Fashion Curator and style enthusiast. With an eye for timeless design and a knack for spotting pieces that balance comfort and elegance, she ensures every item we carry feels both wearable and special. Tish brings the heart of SavvyStylish to life by carefully selecting handbags, cardigans, and blazers that make getting dressed less about stress — and more about joy.

About Us

Customer Commitment

Sustainable Commitment